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Home Company CEO Greeting |
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Since the foundation of the company in November 1987, our company has mainly produced musical instruments such as guitars, amplifiers, tuners, and numerous other accessories. By devoting ourselves to export instead of domestic demand, we have effectively penetrated the international market, and so far, we have been awarded with a million dollar export, a five million dollar export among the long list of our successful export deals.
From the company's modest beginnings, we were able to establish a solid financial stability. Our company since then has been showing phenomenal growth through strong leadership of the top management that never fails to put efforts on promoting the welfare of our employees.
Accordingly, in 1991, the company was selected as a promising small and medium enterprise by Shinhan Bank, and consistently, the same honorable recognition was given by the Korean Industrial Bank in 2002.
Our company has been developing products for export, and always researches for overseas markets. R&D activities include reduction of the manufacturing costs without compromising the high standards which is mandatory requirement for success in the world market. For this reason, the company started to explore every possible means to reduce the price of mass production. A milestone on our company's growth is the foundation of a Korean-Chinese joint venture corporation in Shandong, China in 1993.
It is the first Korean advancement into China in the industry of string instruments. And shortly after this momentous undertaking, another corporate factory was also founded due to overwhelming demand of our world class products. Currently, two sole corporate factories are in full operation and the products of these factories are the world's best quality.
To support the R&D activities within the company, a dedicated research center was founded in 2002. It was made to focus on the development of next generation sounding devices. Due to company's continuous success, another research institute was founded. A technically advanced R&D center located at Songdo Technopark was completed in 2004 to accelerate the production of digital devices. Also, this highly sophisticated building has been our company's center of operation.
The project currently being promoted by the company is a digital audio integration device, considering the fast changes of trends in the market, as we foresee based on our long experience and in-depth knowledge in the technology of sounding devices. Although the company currently produces string instruments (electric guitars, acoustic guitars, mandolins, banjos), musical electronic gadgets (guitar amplifiers, powered mixers, effecters, MIDI systems), and digital effecters, our main vision is to produce digital audio products hereafter, consequently upgrading the existing analog based products.
Although the digital products mostly depend on import or are produced by the OEM method, our company is planning to raise the domestic sales of the products by employing world class, highly skilled workforce and providing state of the art facilities for developing the digital audio technologies.
In addition to this, our company is pursuing innovations in techniques with a technical guidance of university professors in an industry-academic cooperation to break from the production according to the OEM method, and reinforce the position as a sounding device specialty manufacturer in the world market, thereby planning ahead for the export growth.
Our company has been making every effort for R&D, reasonable prices, and suitable delivery of products in order to produce goods with the best technologies in the field, and we will do our best to obtain the leading position in the domestic and overseas market of the next generation of sounding equipments including fully digital devices.
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